Your users aren’t blank slates.
Rollup turns the history already sitting in a user’s camera roll into structured context your app can use from day one
Backed by
rollup
Opt in once
The user grants Photos access, and your app gets years of context, in minutes. Photos stay on the phone.
Without Rollup
With Rollup
Tastemaker
Tastemaker
With the user’s explicit opt-in, Rollup analyzes their permitted photo library on-device. Rollup does not upload the original photos or videos.
Your users’ camera rolls remember more than any onboarding flow ever could.
Routine
Runs before work
34 morning track and trail moments across 16 months.
16 mo agonow
SavedInterior ideas
SavedSummer sailing
SavedBrunch recipes
Aspirations
Saves more than they book
Screenshots of trips, interiors and recipes: the life someone is planning, not just living.
16 mo agonow
Social
A small recurring group
The same four people appear across dinners, weekends, and trips.
3 yrs agonow
Places
Small bars over big nights out
Consistently chooses corner bars and cafés in whichever city.
16 mo agonow
Style
Retro frames, again
Vintage sunglasses appear in 24 distinct outfit moments.
3 yrs agonow
Change
Summers slowed down
Two Julys in the same alpine meadow after years of city summers.
16 mo agonow
Questions
Structured longitudinal context derived from a user’s camera roll: recurring activities, interests, routines, places, and changes over time.
What could your product do if every new user came with context?
Plug Rollup into your app and test the lift against your current cold start.